How to Launch a Successful Email Campaign Aimed at Translation Businesses
Content Marketing Andrew Maher Content Marketing Andrew Maher

How to Launch a Successful Email Campaign Aimed at Translation Businesses

This article is part two of my experience on attracting new clients in a B2B business. I share my experience building a list of over 1000 translators and interpreters based in Switzerland and discuss my plan to launch an email campaign to reach out to these businesses. I provide tips for writing effective emails to translators in Switzerland, including tailoring the email content to their industry, offering a free eBook as a valuable resource, and translating the email into German, French, or Italian. I also share the initial results of my email campaign and provide a list of optimized subject lines for email targeting translators in Switzerland.

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7 Compelling Content Marketing Strategies to Help Your Service Business Soar
Content Marketing Andrew Maher Content Marketing Andrew Maher

7 Compelling Content Marketing Strategies to Help Your Service Business Soar

This article provides a comprehensive guide for small businesses to grow through content marketing. It offers valuable tips, covering understanding your audience, finding your unique spot, creating various content types, and much more. It emphasizes that content marketing is a powerful tool that can increase brand recognition, website traffic, and sales, even for small businesses competing with larger companies. The article also gives practical advice on creating a content plan that resonates with your target audience.

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Social Media Engagement Strategies for Service-Based Companies
Content Marketing Andrew Maher Content Marketing Andrew Maher

Social Media Engagement Strategies for Service-Based Companies

Social media has become a crucial part of any marketing strategy. However, many businesses overlook the importance of interaction and community building on social media. You have a unique opportunity to engage with your audience and build a community around your brand. In this article I share ideas for how you can use social media to address your fans but also those potential customers.

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How to Grow Your Interpreting Business Online: Tips for Attracting New Clients
Internet Strategy Andrew Maher Internet Strategy Andrew Maher

How to Grow Your Interpreting Business Online: Tips for Attracting New Clients

Are you an interpreter looking to expand online? Our new 5-part series will guide you in attracting clients, sharing testimonials, and creating a stellar website. These strategies apply to any service business aiming to grow via the internet. Stay tuned by subscribing to our newsletter for the latest online business growth tips.

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Blogging in 2024? These 6 Steps Will Save You Money! +2 Free Templates 📄
Content Marketing Andrew Maher Content Marketing Andrew Maher

Blogging in 2024? These 6 Steps Will Save You Money! +2 Free Templates 📄

This series provides comprehensive information on getting started with blogging in 2024. It covers topics such as the importance of blogging, steps to save money, free templates, and the process of generating blog ideas and writing articles. The series aims to help beginners navigate the blogging world and offers valuable insights and strategies for successful blogging.

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Embarking on Your Blogging Journey
Content Marketing Andrew Maher Content Marketing Andrew Maher

Embarking on Your Blogging Journey

Blogging is important for local, service-based businesses as it improves online visibility and connects with potential customers. Regular content updates can enhance search engine rankings and establish the business as an industry expert. This article provides an overview of the importance of blogging, its benefits, and introduces a series of articles that delve into the blogging process.

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Choosing Your Blogging Process: The How-To Guide
Content Marketing Andrew Maher Content Marketing Andrew Maher

Choosing Your Blogging Process: The How-To Guide

This article is a comprehensive guide on how to create a blog post. It covers important steps such as conducting keyword research, brainstorming ideas, planning links and CTAs, creating a detailed outline, writing the blog post, selecting and captioning images, and writing alt-texts and meta descriptions. I suggest using tools like ChatGPT for creating the outline and the transcribe function on phones for dictating the blog post.

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The Rhythm Section: Finding Your Blogging Pace
Content Marketing Andrew Maher Content Marketing Andrew Maher

The Rhythm Section: Finding Your Blogging Pace

This article discusses the importance of maintaining a regular blogging schedule and introduces the concept of batch posting. Batch posting involves creating multiple blog posts at once for consistent content release. It covers factors to consider when determining a blog posting schedule, common posting frequencies, benefits of a publishing calendar, and tips for sticking to the schedule.

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Unleashing Your Blog's Potential with Your Topics
Content Marketing Andrew Maher Content Marketing Andrew Maher

Unleashing Your Blog's Potential with Your Topics

In this article, I explored various ways to generate blog topic ideas, from reflecting on key themes and subjects central to your business, answering customer questions, and studying your competition. I also looked at how using AI can help generate creative and relevant content topics. Ultimately, the goal is to create informative, engaging, and locally focused content that attracts potential customers and establishes your brand as a trusted expert.

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The Art of Blog Writing in 2024
Content Marketing Andrew Maher Content Marketing Andrew Maher

The Art of Blog Writing in 2024

This resource provides guidance on the art of blog writing, including crafting outlines, incorporating storytelling techniques, and engaging the target audience. It discusses the use of AI for generating outlines and other content elements, but notes that it is optional. The article encourages beginners to start writing without overthinking and emphasizes the importance of publishing content, even if it's not perfect. It also includes prompts and templates to help with the writing process.

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You're a Blogger! Now What?
Content Marketing Andrew Maher Content Marketing Andrew Maher

You're a Blogger! Now What?

Congratulations on becoming a blogger! To promote your blog on social media, consider using platforms like Facebook and Instagram. Other promotion tactics include email marketing, collaborations, and participating in online forums. Remember to be consistent, track your results, and be patient.

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10 Proven Strategies to Attract New Clients to Your  Interpreting Business
Internet Strategy Andrew Maher Internet Strategy Andrew Maher

10 Proven Strategies to Attract New Clients to Your Interpreting Business

This document discusses ten proven strategies to attract new clients to your conference interpreting business using the internet. It covers topics such as creating a professional website, optimizing it for search engines, providing valuable content, utilizing social media platforms, collaborating with influencers, offering free resources, leveraging email marketing, participating in online communities, using online advertising, and gathering and showcasing client testimonials.

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8 Essential Tips for Your Interpreter Website
Website Design Andrew Maher Website Design Andrew Maher

8 Essential Tips for Your Interpreter Website

If you're a conference interpreter looking to build your online presence, a website is essential to reach new clients and showcase your skills. This guide provides essential pages to include on your website, such as a home page, about us, services, conferences/events/industries, testimonials, resources, contact us, and a blog. It also offers tips for creating a killer online presence that stands out.

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Understanding YoUR POTENTIAL CLIENTS: KEY TO EFFECTIVE MARKETING IN INTERPRETATION SERVICES
SEO Andrew Maher SEO Andrew Maher

Understanding YoUR POTENTIAL CLIENTS: KEY TO EFFECTIVE MARKETING IN INTERPRETATION SERVICES

Understanding your potential clients is crucial for effective marketing in interpretation services. Researching their preferences allows you to tailor your messaging, differentiate yourself from competitors, and craft targeted marketing campaigns. Optimizing your strategies through keyword research, engaging content creation, social media presence, and client testimonials can yield better marketing results. By understanding your target audience and aligning your marketing efforts with their needs, you can effectively reach and attract potential clients.

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