How to Launch a Successful Email Campaign Aimed at Translation Businesses
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This is part two of a series on attracting new clients in a B2B business. Part one on web scraping can be found here: https://digital-done-right.com/tom-sawyer-travels/get-new-client-web-scraping
Last time I wrote about how I built a list of over 1000 translators and interpreters based in Switzerland. That was a fun time learning how to grab and filter from lots of websites and compile a useable dataset to then begin the next step. Now, it is time to contact those businesses and see if I can get a reaction.
My plan is to send an email introducing myself including a link to download my latest eBook “How to Grow Your Translator Business in Switzerland”. I have never done this before so I asked my at times useful companion ChatGPT to provide me with a few pointers.
The initial prompt
“I want to send emails to a list of prospects. I want to include a link to my free eBook with tips to improve their online marketing success while growing their business. Now my question is, applying marketing psychology techniques what might be improved here to increase the success of my email campaign? also, ask me any questions you might have before responding.”
I got a longer response but in the end it was too generic, as the information I provided was also to bland. Here it’s final paragraph:
“Before responding, could you please provide more information about your target audience? Knowing who they are and what industries they belong to can help me tailor the suggestions more effectively. Additionally, do you have an existing email list, or will this be the first email you'll be sending to prospects?”
So, I added some detail
“I will begin this with a list of translators in Switzerland. I have built the list myself and this is the first email from me. I know and understand the translation and interpretation business as I work with an interpreter in Switzerland currently.”
Thank you for providing more context about your target audience. Since you are reaching out to a list of translators in Switzerland, here are some additional tips to improve the success of your email campaign:
Here are some tips for writing emails to translators in Switzerland:
Start by mentioning that you work with a Swiss interpreter and understand the challenges and opportunities in the translation and interpretation industry.
Explain how your services can help translators with their online marketing efforts and growing their businesses.
If possible, translate your email into German, French, or Italian to show respect for their language preferences and cultural background.
Write a subject line that grabs their attention and clearly conveys the benefits of your email content.
Keep your email content short, clear, and easy to scan.
Offer a free eBook as a valuable resource for translators to improve their online marketing success.
Make it easy for them to access the free eBook with a clear call-to-action (CTA) that stands out visually.
Use a professional email design that looks clean and branded.
Plan a follow-up sequence for those who don't respond to the initial email.
Remember to comply with data protection regulations and provide an option for recipients to unsubscribe.
By following these tips, you can write effective emails to translators in Switzerland and start building valuable relationships with potential clients. Good luck with your email outreach!
Now I can go craft a concise email including many of the suggestions ChatGPT provided. I segregated my list by the prominent language used but kept my emails to English and German as these languages I have command of. Plus, these are language professionals and they will figure this out better than will. The suggestion of “highlighting relevance” I thought was a good one. I am married to a translator, I taught at a translation college, and know many currently practicing translators and applied that to the email.
Initial Results?
Well, I sent the emails almost a week ago and the first set of numbers are in. Just under 400 emails were sent and 100% were delivered. So, the data I collected was good or clean. Nearly 25% of the emails were opened and 9 downloads of the eBook were made. Are those good numbers? I do not know. I could ask ChatGPT to tell me but it is not important. Nine people downloaded my guide. That is 9 more than I had last week. So, for me, this was a success. Yes, probably it could have been better but this is a long game. I am pitching to small businesses who are not thinking of me, they have never heard of me. Are they sitting there before receiving my email thinking “How can I grow my business?”. Likely not.
There are nearly 400 professionals in Switzerland with my email in their inbox, or maybe trash. I meant to leave a thought in their minds, This thought might grow or fester and maybe, just maybe they’ll reach out and ask for some assistance. As always, to be continued.
Optimized Subject Lines
As a bonus, I also asked ChatGPT for some variations of subject lines and here is the list I received.
Optimized subject lines are those that grab the recipient's attention, convey the value of the email content, and entice them to open the email. Here are some examples of optimized subject lines for your email campaign targeting translators in Switzerland:
"Boost Your Translation Business with Proven Online Marketing Strategies 🚀"
"Unlock Your Online Potential: Free eBook for Translators in Switzerland"
"Limited-Time Offer: Get Your Personalized Online Health Check 🔍"
"Master Online Marketing: Tips & Insights for Translators"
"Exclusive Offer for Swiss Translators: Save 50% on Online Health Check!"
"Take Your Translation Business to New Heights 🌟 Learn How!"
"Free eBook Inside: Online Marketing Tips for Busy Translators"
"Last Chance! Don't Miss Your $69 Online Health Check Deal"
"Grow Your Translation Business Online 💼 Free eBook Inside!"
"Personalized Marketing Solutions for Swiss Translators 🎯"
Remember, subject lines should be clear, specific, and relevant to your target audience. Avoid using all caps, excessive punctuation, or misleading phrases, as they may trigger spam filters or deter recipients from opening the email. A/B testing different subject lines can also help you determine which ones resonate best with your audience.
