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Continuous Improvement: How Regular Online Experience Audits Can Enhance Your Users' Journey
Providing a positive online experience is critical for businesses to attract and retain customers in today's digital world. As customers' expectations continue to evolve, it's essential for businesses to conduct regular Online Health Checks to ensure they're meeting their customers' needs. In this article, we'll discuss the benefits of regularly conducting an Online Health Check.
8 Steps to Conducting an Online Health Check for Local Businesses
Learn the first 8 steps to conducting an Online Health Check for your local business in this blog post. From analyzing reviews to reviewing social presence, these easy-to-follow steps will help you capture and analyze the online health of your business.
The top 10 benefits of having an online engagement strategy
In today's digital age, a strong online presence is crucial for businesses. An online engagement strategy is a powerful tool for businesses to reach and engage with their audience, increasing brand awareness, improving customer relationships, driving website traffic, and generating leads. I give you 10 reasons why an online engagement strategy will improve your business results.
Are all digital experiences designed?
In this blog post, I dive into the interesting question of whether all customer experiences are designed. I was inspired by a thought-provoking podcast interview with Debbie Millman, where she passionately states that design is all about intention. I also gather insights from various online experience experts who generously share their valuable thoughts on the matter.
How to Gain a Competitive Edge by Analyzing Your Competitors
How can you begin to make suggestions on how to improve a website, an Instagram presence, or any general improvements to a company’s online presentation without data?
I know the value of data. I know how to get data and crunch it so it makes sense to the business.
Today, I take that knowledge and share it with anyone who wants to learn.
Getting More Reviews: 4 Actions to Improve Your Business's Online Presence
Reviews affect your business's visibility in map listings and help attract customers. To encourage positive reviews, make it easy for customers to leave one by providing a direct link, asking in person or via text, and giving them a reason. Respond personally to positive reviews and address negative ones constructively. A few negative reviews among glowing ones can actually be beneficial, as they make the positive ones more credible and show that your business is human and cares about its customers.
An Online Health Check Can Enhance Your Social Media and Digital Marketing
In this article, I'll show you how to take your online presence to the next level with an Online Health Check that examines your website, social media profiles, email marketing, and other digital marketing channels. By incorporating these channels into your Online Health Check, you can increase brand awareness, improve customer engagement, conduct competitive analysis, improve targeting, and track your progress with better analytics.
The Importance of Setting Up Your Google Business Profile - 5 Reasons
Are you looking to increase your online visibility and reach more customers? Setting up a Google Business Profile is a must for any local business looking to establish a strong online presence. Discover how a well-optimized Google Business Profile can help your business show up on Google Maps, improve your search engine ranking, and drive more foot traffic. Don't miss out on the benefits of a comprehensive online strategy - read on to learn more!
Leo Prada: End of a Project
Leo Prada from #MeetLeosContacts is on the show! Today is a special interview as Leo has announced the end of his unique program.
Over the last year, Leo has invited people he is connected with on LinkedIn to send him a video of themselves. He then shares that video with his over 20.000 followers.
Cristin Cornell Tarr - Innovation Requires Curiosity
Cristin Cornell Tarr is a professor of branding, marketing, and customer experience at the University of Denver.
I wanted to learn more about how branding plays a role in #CX or customer experience, particularly online experiences. I learned that the #CX is only one piece of the #BX or brand experience.
Nigel Williams - Going Small
Nigel and I worked together for over 15 years. We had big corporate jobs which took us around the world a few times. A bit embarrassing looking back on it but, well, those were the times.
Today Nigel, like me, has downsized his organization focussing on local but also small businesses as well as startups. We talk about the web design and social management services he offers.
