Search

First and foremost, a GBP profile makes it easier for customers to find and engage with a business online. When a customer searches for a business on Google, the GBP profile will appear in the search results, providing the customer with important information such as the business's location, hours of operation, and contact information.

Give it a try. Google any business and you will first be shown their profile. Remember, this exists even if you never set one up. The GBP profile makes it more likely that the customer will visit the business's website or physical location.

Online Reputation

Secondly, a GBP profile allows a business to manage its online reputation. Customers can leave reviews and ratings on a business's GBP profile, which can help other potential customers make informed decisions about the business.

A business can respond to these reviews, which shows potential customers that the business cares about its customers and is willing to address any issues that may arise. This can help to improve a business's reputation and attract more customers.

Business Updates

Thirdly, a GBP profile allows a business to share important updates and information with its customers. For example, a business can post photos and videos of its products or services, as well as special offers and promotions. This can help to engage with customers and encourage them to visit the business's website or physical location.

Local SEO

Fourthly, a GBP profile can help a business to improve its local search engine optimization (SEO). When a customer searches for a business on Google, the search engine will prioritize businesses with claimed GBP profiles.

This means that a business with a GBP profile is more likely to appear at the top of the search results, which can help to drive more traffic to the business's website or physical location.

Insights and Data

Lastly, a GBP profile provides a business with valuable insights and analytics about its online presence. For example, a business can track how many customers have visited its GBP profile, as well as how many customers have interacted with the business's posts and offers. This can help a business to understand its online audience and tailor its marketing efforts accordingly.

In conclusion, a business should set up a GBP profile because it makes it easier for customers to find and engage with the business online, allows the business to manage its online reputation, provides a way for the business to share updates and information with its customers, helps to improve local SEO, and provides valuable insights and analytics.