Winning Digital Customers
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Do you run a non-digital business?
Do you know how ”online” your customers are?
I always come back to my interview with Howard Tiersky from 2021. His team discovered my podcast on customer experience and reached out, so I got to interview the CEO of a Digital Transformation agency in New York City. 🤷🏼♂️
Howard works with very large organizations to develop programs to assist them during the transformation. As you know, I work with really small, local businesses but do a very similar task.
In his book, "Winning Digital Customers," Howard delivers a compelling message for companies that want to stay relevant in the digital age: Your customers are online, even if you're not. 😮
New Normal Podcast
According to Howard, in today's world, the majority of customers use digital channels to research and make purchasing decisions, even for products and services that are primarily offered offline. This means that businesses that ignore or neglect the digital needs of their customers risk becoming irrelevant or losing out to competitors who are more digitally savvy. 😬
Practical Solutions
But fear not! Howard offers practical solutions for businesses looking to adapt to the changing digital landscape. From investing in new technologies and systems to improving website design and usability, Howard advocates a customer-centric approach to digital transformation that puts the needs and preferences of customers first. 🙌
Howard’s message is clear: digital transformation is not an option but a necessity for businesses that want to stay relevant and succeed in today's world. Businesses that ignore the digital needs of their customers risk becoming irrelevant or losing out to competitors who are more digitally savvy.
To avoid this fate, Howard advocates a customer-centric approach to digital transformation. This means putting the needs and preferences of customers at the center of your digital strategy. From investing in new technologies and systems to improving website design and usability, businesses can take practical steps to adapt to the changing digital landscape and provide their customers with the best possible experience. 👍
Implement a customer-centric approach to digital transformation
One of the most compelling aspects of "Winning Digital Customers" is Howard's focus on the importance of the human element in digital transformation. While technology is certainly important, he argues that the key to successful digital transformation is to focus on the people who will be using the technology. By understanding their needs and preferences, businesses can design digital solutions that truly meet their customers' needs.
In Closing
Overall, "Winning Digital Customers" is an insightful and practical guide to digital transformation. Whether you're a small business owner or a CEO of a large corporation, this book is a valuable resource for anyone looking to stay ahead of the game in the digital age. So why wait? Start reading and start winning your digital customers today! 🚀
So, if you want to keep up with the changing times and stay ahead of the game, it's time to start paying attention to your digital customers. And with Howard Tiersky’s book as your guide, you can do just that! 💻 🚀
Of course, you do not need to read his book to learn how to transform your business. Just sign up for my newsletter where I share all the areas that a small, local business needs to pay attention to in order to grow their “digital” business - even if you only sell baked goods. 🤓
Further reading
Howard Tiersky of FROM
Howard’s Blog: 4 New Rules for Contact Centers in a Digital World
https://www.from.digital/insights/4-new-rules-contact-centers-digital-world
Howard’s Best Seller Book: Winning Digital Customers: The Antidote to Irrelevance
